Mobile app marketing refers to the process of promoting an app to its target customers and creating more engagement and retention for users who are already using that app. Mobile app marketing is as old as the mobile app industry itself and has risen in popularity because of the increasing demand for smartphone apps. While the popularity of mobile applications continues to roll on, companies are leaving no stone unturned in scaling their business through their well customized mobile apps. There is no point in creating a mobile business app just for the sake of having it. Modern day companies have very well recognized this fact, and are often seen rethinking their mobile app marketing strategies.
While some years from now companies would get their app developed and promoted using traditional marketing channels, today it’s a different story altogether. Immense competition and rising customer expectations call for businesses to put some serious thought and resources into marketing their apps.
According to a recent survey, about 40% of users download applications based on search results and suggestions given by app stores. Hence, it is vital to ensure that your app is well optimized for acquisition. Use of targeted keywords in app name and description are important to improve SEO and visibility rankings. You can even use search ads that can help you escalate your app downloads. These ads pop at the exact time a user is searching for a relevant app and hence can instantly boost your app visibility.
No matter how many efforts you put in marketing your apps, do not forget that the task is never complete. Mobile app marketing is an ongoing process that should continuously be revamped, updated, analysed with market fluctuations. Keeping your customers hooked to your app is an art and that requires considerable time and effort. Be creative and try to stand out among the crowd which is essential for the survival of your app in the present era of cut-throat competition. App Store Optimization (ASO), social media ads, push notifications and in-app messaging are some of the app marketing techniques trending these days.
Mobile app marketing is primarily aimed at acquiring new app users, increasing app downloads and improving app user engagement, retention and experience. A complete app marketing strategy should cover all the aspects including app store optimization, competition analysis, social media promotion, press releases, mobile app analytics, paid ads and user experience (UX) optimization. With the help of our Mobile app marketing services, we can help you build and execute a custom mobile app marketing strategy to make your mobile application more visible to your targeted users, increase organic app downloads, drive more traffic and improve user engagement.
The demand for apps has increased with the increase in the use of smartphones. Mobile apps are now being used by people to perform various everyday chores, from buying vegetables to booking movie tickets to studying online. In fact, you can today sell basically any kind of app that has some actual use. But did you know that a majority of apps both in App Store and Play Store are never downloaded? Do you know why? Possibly because they are not useful, but mainly, because their visibility is too limited. Hire professional app marketers with Appicial to increase the organic visibility and ranking of your mobile apps.
We provide app development services in almost every industry and also develop custom mobile applications.
Developing an amazing iPhone app is no longer enough. You need to make sure that your app is visible to thousands of potential customers who are looking for your services. We (App Marketing Company) can help you promote your mobile app in the App Store and beyond that to ensure it reaches the target audience on more than one platform. Our custom-tailored app marketing campaign is focused on getting high-quality downloads for your app.
Android is one of the most popular operating systems for smartphones. Its popularity has contributed to its high demand, which is the reason why there are millions of Android apps on the Play Store. Now, getting your new app rank at a high position in the Play Store or any other platform is not going to be an easy task, at least not without professional help. We can help you optimize & develop your Android app for high ranking and visibility.
Planning to launch a new mobile game? Well, we can help with the promotion task. With thousands of games in the app stores and many new ones coming each day, it can be difficult to get your new game at the top for its respective search queries. We can help you optimize your mobile games and promote them to get them rank at the top in their respective app stores. We provide game marketing services for all mobile platforms.
Our App marketing strategy is custom-made according to the unique requirements of the targeted app, market and audience. We will help you with building and executing a unique marketing strategy for the promotion of your app to get more downloads and new customers. Our standard app promotion strategy includes the following things:
App title is its most important part. It is the first thing that people see when checking your app out. Most of the users determine the relevancy of an app by its Title. So, it is important that your mobile app Title is strictly relevant to what your app is actually offering, and possibly has your brand name along with the target keyword. Our app optimization strategy includes reviewing and updating your App Title to make it more user-friendly as well as search friendly.
App Title Optimization
Keywords continue to be an important ranking factor for app stores. By researching and adding relevant keywords to your app, we will ensure that your app is easily visible to your targeted audience and search engines. Our Keyword optimization strategy involves finding and inserting the targeted keywords at all the right places in your app, including app Title, Description, Content, Image Tags, etc.
The description of your app in the App Store is aimed at giving potential users an idea of what your app is all about, including its features, uses, purpose, etc. It should be written in a way that clarifies your motive behind the app and shows end users how it can be useful for them, while at the same time, avoiding over-promotion. Our app strategy involves description optimization with the right content and keywords.
Better app ratings/reviews result in a higher number of downloads. Now, many app developers and owners think that there is not much one can do about app reviews and ratings because they are shared by the user. But that’s not exactly true. It’s all related. App reviews are based on user experience. The reviews and rating of your app can be optimized by improving the user experience and giving timely solutions. That’s how we do it.
App Rating & Reviews
Another important thing for App Store Optimization is the optimization of the design, images, logo, graphics and screenshots of your mobile app. When uploading your app to the App Store (or Play Store), you add a logo and some screenshots to help people understand how the app actually works. Our marketing team in India will optimize all your app images, app logo and screenshots for the quality, relatedness and appearance.
App Design & Graphics
Besides the on-page (App Store) optimization of your app, App Promotion Company will also promote your app via many other channels, including social media, blogs, website, forums, etc, to ensure the maximum reach and visibility for your mobile application. Besides that, we will also build high-quality, natural links to your app from the various authority resources in your niche.
App Promotion (Off-page)
At Appicial, we believe in adapting as per our clients’ needs. Therefore, we employ an app marketing strategy that fits every need of every type of business.
At this stage, we research your target audience and market to figure out what your audience actually wants and whether your app is good enough for them.
After researching the areas where your app lacks, we optimize it for design, content, navigation, etc, to optimize the overall user experience.
This involves making your app more popular among its target audience and in the online space through off-page marketing strategies.
The overall aim is to improve the App Store ranking of your mobile app through effective social promotion, email marketing, content and influencers.
This involves optimizing existing app reviews by making necessary updates/changes in the app and inviting more reviews from new users.
Wondering why to choose Appicial for your mobile app promotion services? We are an industry-leading app marketing agency in India committed to increasing the reach and popularity of your mobile apps to bring your more business.
Unique, custom-made app marketing strategies to fit the specific needs of different clients.
A dedicated team of 100+ online marketing professionals providing top-quality services to our clients worldwide.
We make use of the latest app marketing tools and technologies to continuously provide the best ROI for all client mobile applications.
Years of experience in the development and marketing of Android, iPhone and cross-platform mobile apps for a range of industries.
The best quality app development and marketing services at the most competitive prices in the industry.
Flexibility to choose from our hourly/monthly/project packages and pay only for what you use.
In 2018, the mobile ad budget was 72% of the overall digital advertising budget, as compared to 51% in 2016. Over $40 billion is being spent on mobile advertising.
According to a study, 73% of app users are annoyed by pop over ads, as opposed to text-based ads which annoy about 31% of users.
More than 80% of B2B marketers believe that mobile apps are beneficial for content marketing.
More than 70% people are accessing media via their smartphones rather than computer or TV, and 89% of their mobile media time is spent on apps. Optimize your media apps for the best experience.
48% of online consumers use mobile search engines for research purpose. This is why mobile app optimization is essential.
About 77% of users of a new mobile app stop using the app after three days of installing it.