How to Grow Your Customer Base to Boost Your Taxi Business Growth

No matter where you live in the world, if you live in a big city, your neighborhood most likely already has some taxi booking services. Companies are chasing apps like Uber, which have revolutionized the private transportation sector. Nowadays, many taxi services use smartphones, and the market has reached a standstill.

But as it happens, in 2018, ride-hailing companies like Uber gained a 9.8% market share. The penetration rate will increase to 13.3% in 2024, presenting chances for new players to enter the market.

The Top 9 Strategies to Help You Grow Your Taxi Business

You may be wondering how to increase customer loyalty, and the answer is simple: make sure your marketing strategies and user experience are on par.

We will explain how to grow your taxi business and increase revenue in the face of fierce competition. You can employ every strategy and attract a large clientele.

1 Online Presence and Promotion

Your top goal should be to develop a well-designed, responsive, and visually appealing website. Of those who use the internet, 80% have made an online purchase, and 71% think they will find a good deal there.

You are severely missing out on exposure if your website does not have a booking feature. If you have a website, it will increase your visibility to a large customer base, build brand awareness, and result in more ride requests.

2 Social Media Presence

Globally, there will be 2.77 billion social media users by 2019, up from 2.46 billion in 2017. Given that 71% of internet users also use social media, you can only imagine the potential of social media in building a massive customer base!

Create a business account for yourself on all the well-known social media sites, including Facebook, Instagram, YouTube, Twitter, and others. Frequently add pertinent content to your taxi business page, such as articles, videos, pictures, and other media.

You can write unique stories that showcase your drivers and passengers. Furthermore, respond to client comments and address any queries they may have posted regularly.

3 Reach Out through PR and Media

Companies like Uber also rely on traditional media and public relations strategies to grow their clientele and attract new ones. In addition to producing material for radio and television, you can publish captivating stories in your community's newspapers. You can choose a PR company to handle things for you if you don't have any talent in-house.

Good public relations will raise brand awareness, foster brand loyalty, and give consumers a favorable impression of your company. Using PR techniques, you can also turn your audience into customers.

4 Targeted Advertising

When you target someone who has expressed interest in your ride-hailing service, your conversion rate increases. The same holds for advertisements.

You can focus on your target customer group on many platforms by utilizing algorithms, customer behavior, and preferences. They are then more likely to choose your service after seeing your advertisement.

You can use Pay-per-click (PPC) campaigns for targeted advertising. Your advertisements appear on websites and search engine results when a user searches for a taxi-hailing service-related term. Every click a viewer makes on your link costs you money.

Moreover, social media can be an excellent medium for posting niche ads. For example, Facebook offers marketers a program wherein they can select and reach out to their target audience with advertisements. Such social media marketing efforts will also be successful in attracting new clients.

5 Fleet Branding

The car that comes to pick your customers must have your branding. Using your company's branding on your fleet cars or putting your logo on them is a great way to attract more clients. 35% of other drivers pay close attention to the advertisements on cars, and 91% of other drivers notice them. The cost of branding cars is low, and the rewards are higher. One common and effective way to grow your taxi business is through fleet branding.

Also Read: How to Develop an App Like Uber: A Comprehensive Guide

6 Driver Recruitment

You will need to hire drivers to run your taxi business. Companies like Uber employ drivers who own their vehicles because it is less costly to establish and maintain a fleet in this manner.

Not only are your drivers the foundation of your company, but they can also work wonders as excellent public relations representatives. Drivers can freely inform the passengers about your business as they interact with them!

You can invite one hundred drivers to download and try your app; in due course, they will attract more drivers to join them. With more drivers, your fleet will also grow, and your company will experience the growth.

7 Offers and Promotions

Coupons for discounts and special offers are tried-and-true strategies for new clients while keeping existing ones. Eighty percent of consumers look for promotions, and seventy-nine percent regularly use coupons. 91% of consumers who used a coupon will return to the same business.

Using your taxi dispatch software, you can directly offer discounts to clients or send them a text or message. You can also post the promotions on your websites or social media accounts.

Additionally, you can hand out flyers, coupons, and leaflets near busy locations like pubs, concerts, shopping centers, and other events. It can bring in a sizable amount of business because companies anticipate that customers who took advantage of a discount or promotion will account for about 18% of their future business.

8 Referral Marketing

It is more common for people to believe recommendations from friends and family. When a customer recommends you as a good service to their friends in exchange for a discount or other incentive, referral marketing employs the same strategy.

The system can be integrated into your taxi booking applications, enabling users to share a promotional code with their social media networks. After using your app, similar to Uber, the new contact recommends it to their friends and family. In this manner, as new clients come in from recommendations, your business grows steadily.

9 Customer Feedback

After the ride, customers can use the taxi booking app to rate the drivers and provide real-time comments and reviews. You have the ideal chance to monitor drivers with low ratings and implement corrective actions.

Additionally, you should address any criticism or grievances and take care of any issue, no matter how minor. Listening to consumer feedback improves customer engagement, fosters brand loyalty, and raises customer satisfaction.

Conclusion

Almost everyone owns a smartphone, and applications for taxi-hailing are more widely used than ever. Investing in a taxi-hailing app is a smart business move. It can improve brand perception and customer loyalty. The cornerstone of your taxi company will undoubtedly be high-quality dispatch software, after which you can employ the previously listed strategies to develop and grow your enterprise.

You can also increase the revenue from your taxi business by integrating different payment options into your taxi booking app, working with hotels and transportation companies, and running advertising campaigns. You could even provide your users with promotional codes. You could also expand your user base by integrating your services with other business centers.

Prominent taxi app development company Appicial Application provides a range of solutions and services specifically designed to satisfy the particular needs of the transportation sector. Our dedication to revolutionizing the taxi industry by creating feature-rich applications for drivers and passengers. We incorporate secure payment options and real-time tracking or offer expandable solutions to meet the growing demands of the sector. As the taxi app market expands, these well-known businesses have the chance to lead innovation and influence the direction of the sector.

Launch your vision with our mobile app development company, where innovation meets excellence to create cutting-edge mobile solutions.