Mobile Apps Usage and Development Statistics in 2023

Did you know?

There are currently 2.1 million iOS apps and 2.8 million Android apps available. By the end of 2025, mobile devices will be used by more than 70% of the world's population. This suggests that a huge selection of mobile devices and apps will be available for download.

Tech industry leaders are being inspired to innovate in mobile technologies by the rapidly rising adoption rate of digitally native business mobility solutions. And this will undoubtedly create a wealth of opportunities for companies to stand out in the market.

The industry for mobile app development has had a meteoric rise due to the rising demand for mobility solutions and consumers' desire for instant access to everything. The necessity for innovation in the mobile app market is illustrated by the numbers that follow.

Android vs. iOS Mobile Device Users

• Global Marketplace: Without a doubt, Android mobile users dominate the market with 72.2% of the global market share when there is competition between Android and iOS mobile phones.

• US Marketplace: If we compare the number of iOS and Android mobile device users in the US, we find that iOS has a larger market share (57% of iOS mobile users).

• UK Marketplace: Both the iOS and Android markets are in intense competition with one another in the UK smartphone market. In the Q3 2020 survey, 53% of mobile users were using Android devices, whereas in the Q3 2021 survey, 51.6% of users were using iOS devices and 47.8% were using Android devices.

Smartphone Usage

When you look around you in public, you'll see that everyone is actively engaged in some form of mobile activity. In 2021, the typical individual checked their smartphones for 4 hours and 23 minutes daily, according to research. The time spent using mobile applications is anticipated to rise by 4 hours and 35 minutes by 2023 as they become more commonplace. Additionally, a typical smartphone addict looks at their device's screen 262-250 times every day, or less than 5 minutes. This rise in extensive smartphone use is being driven by the digitization of financial, retail, and management services as well as the accessibility of enjoyable content.

Mobile App Development and Download Statistics

It is important to bring up the concepts of Android and iOS apps, as well as the Google Play Store and App Store, when talking about mobile app development and download statistics.

Google Play Store

Google is the most dependable and often utilized platform by a large worldwide audience for even the simplest search queries. Over 2.65 million Android apps with 494K+ publishers were identified by the community in the first quarter of 2022.

Although Google Play Store is removing low-quality & spamming apps from the store – its application numbers are rising every day. The Google Play Store gets updated with around 3,739 new mobile apps on a daily basis! These increasing app numbers have made Google Play Store the biggest mobile app store in the world.

With such increasing Google Play Store app numbers, at the latest, its app download rate was noted as around 111.3 billion, which was around a 50% of increase from the 2016 app download rate.

The SensorTower has projected a rise in the Google Play Store users’ spending on apps from $53 billion (in 2022) to $60 billion by 2023.

Google Play Store revenue 2023 projection by region wise is as follows:

App Store

The Apple App Store is the second-largest app store after Google Play and has a multi-regional user base. The section above titled "Android vs. iOS Mobile Device Users" contains this information.

With 724K+ producers worldwide, there are currently 2.11 million iOS mobile apps available in the App Store. The majority of the apps in the iOS app store are not games, making up a total of about 221,666 games. According to the most recent Statista poll, 36,000 iOS mobile apps will be made available globally through the App Store by June 2022.

Also Read: App Development Cost: 8 Hidden Costs of Mobile Apps & How to Handle Them

Mobile App Growth Affecting Factors 2023

You now know that mobile apps account for about 90% of the time spent by smartphone users. You might also be interested in learning what drives smartphone users to stick with their preferred mobile app. You could use the information from this study to improve the productivity of your mobile app solution.

1. Attractive Mobile App UI/UX Designs

The UI/UX design trends for mobile devices are the most dynamic. The success of your mobile apps is increasingly dependent on the UI and UX designs for mobile devices, which have made significant advancements in recent years. As a result, there is growing market competition for the finest mobile app UI and UX to guarantee the highest user retention rate.

2. Best Performance

Any mobile application must have the optimum performance in terms of quicker and error-free operations. Consumers of mobile apps want them to suit all of their needs, consistently release new updates, and offer a gratifying app experience in today's fast-paced world.

3. Platform Dedicated Audience

You are well aware that due to their strong user base retention rates, the Android and iOS platforms have the highest audience count by region. So it's important to make a sensible choice when developing your app. You are also aware of the costs associated with creating mobile apps for iOS and Android, with iOS app development prices being a little higher.

On the positive side, creating cross-platform or hybrid mobile apps can result in phenomenal revenue generation. This approach allows you to make money from all app hosting platforms and is less expensive than developing native apps.

Mobile App Development Solutions Success Trends

You could be inspired to create your mobile application after learning about mobile app development and business revenue creation. What kind of app development is involved, do you know? Which type of mobile application are you planning to create? Please let us help you make your research easier.

The most popular categories on the Google Play Store and Apple App Store, according to the study, are listed below:

For App Store:

For Google Play Store:

You can create the most revenue-generating mobile app by using these industry types and mobile app ideas. Refer to the mobile app statistics and development suggestions below for more in-depth information.

1. Social Media Apps

Social media apps quickly gained popularity, including Facebook, Twitter, and Instagram. The use of social media platforms for networking, entertainment, and marketing has become an essential aspect of our lives. Did you know that 90% of people spend 4-5 hours per day on social media?

Without a doubt, the time spent on social media platforms by the global digital userbase has doubled as a result of short social media videos, shorts, reels, etc. What kinds of social media platforms fall under that?

2. Messaging, Chat, and Video Calling Apps

Apps for video calling and online messaging have facilitated global communication. People who reside in remote areas can now communicate in real-time utilizing such online chat programs by connecting over the internet. Their use across the globe has increased dramatically now that all online chat programs provide HD video calling. We are all aware that the first service that comes to mind when considering an online real-time messaging application is WhatsApp.

3. Video Streaming Apps

Everyone needs entertainment occasionally. And why wouldn't we want to use it when we have access to movies, TV shows, and documentaries from around the world in a single app? Speaking of Over The Top (OTT) Services or online video streaming apps, the ones we use the most frequently are platforms like YouTube, Disney+ Hotstar, Netflix, Amazon Prime Video, AppleTV+, etc.

According to Statista, the OTT marketplace revenue was last estimated at $121.61 billion in 2019 and is anticipated to increase by 11.6% annually to reach $275.30 billion by 2022 and $476.60 billion by 2027. In 2022, the user penetration ratio will be approximately 35.7%, and by 2027, it is anticipated to increase to 44.1%.

4. Financial Apps

Global mobile consumers prefer financial apps above other types of apps, according to statistics provided by online video streaming firms. Six out of ten consumers, according to a poll, prefer to manage their finances using online finance apps. In the upcoming years, it is anticipated that more people will use electronic transactions as they become more comfortable and accessible.

5. On-Demand Apps

The number of users of apps that offer on-demand services has significantly increased since the COVID-19 pandemic, particularly in those that facilitate online booking (for hotels, services, etc.), online shopping, food and grocery delivery, and other services.

By 2025, its on-demand apps income will total $335 million due to the numerous applications and rising popularity of on-demand services.

6. Gaming Apps

Whether it's well-known card games or war games (PUBG, Fortnight, etc.), we all enjoy playing mobile games to pass the time when we're bored. The gaming industry has a big, loyal user base all across the world.

The income generated by the mobile gaming sector in 2021 was estimated to be $180.3 billion, an increase of 1.4% or more over the previous year.

Final Thoughts

As we navigate through 2023, the statistics on mobile app usage and development underscore the vital role that mobile technology plays in our daily lives and business operations. The data highlights a continued surge in mobile app adoption, with users spending an increasing amount of time on their devices, favoring apps that offer convenience, efficiency, and a seamless user experience.

For businesses, the implications are clear: investing in mobile app development is no longer a luxury but a necessity. The trends in 2023 indicate that consumers are looking for apps that not only meet their needs but also provide innovative solutions and personalized experiences. This creates a tremendous opportunity for businesses to engage with their audience on a deeper level, enhance customer loyalty, and drive revenue growth.

Mobile app developers are at the forefront of this digital revolution. By leveraging the latest technologies such as AI, machine learning, and augmented reality, developers can create cutting-edge apps that stand out in a crowded marketplace. Additionally, the growing emphasis on data privacy and security means that app developers must prioritize these aspects to build trust and ensure compliance with regulations.

In conclusion, the mobile app landscape in 2023 presents both challenges and opportunities. Businesses that embrace these trends and invest in high-quality app development will be well-positioned to thrive in this dynamic environment. At our mobile app development company, we are committed to helping our clients navigate these changes and achieve their goals through innovative, reliable, and user-centric mobile app solutions.

Appicial, a global iPhone app development company in India, has a track record of providing specialized mobility solutions to more than 400 clients in 30 countries.If you are interested in creating a mobile application development, contact Appicial's innovative team of developers. So call us right away at +91-886-021-3347!